dmg world media - Exhibitions in Australia and New Zealand
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Use our enquiry form to register your interest in exhibiting at our shows.
We will respond with further information and best pricing options for you.
Exhibitions bring your most active prospects and customers to you, helping you develop a quality database.
Exhibitions allow you to demonstrate products, answer questions, overcome objections and accelerate the buying process.
At an exhibition you can harness all five senses to drive home your messages and allow buyers to gain a full appreciation of your product.
Further virtually all of your marketing goals at the same time
- Long-term brand building
- Immediate sales
- Research the market
- Reach a new market
- Generate media coverage
- Launch new product
- Entertain loyal customers
- Collect high quality leads
- Educate prospects
- Identify agents or distributors
- Demonstrate a complex product
- Enhance existing customer relationships
The
research on this page is from a major study commissioned by
the Exhibition
and Event Association of Australia (EEAA)
Today, an edge is created not just by an ability to precisely reach specialist markets, but to reach them offering a valuable difference to their area of interest. The better you know your customer and the better your customer knows you, the more likely you are to make that sale. Exhibitions offer the exhibitor a dynamic, cost effective opportunity to maximise contact with their existing and potential customers.
MEET THE DECISION MAKERS
Fact
83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision of the companyStatistic
More than 72% of trade show visitors intend to make a purchase either immediately or in the near future.DELIVERING BUYERS
Fact
The buying power of a consumer show is high, with 59% of all visitors intending to make a purchase at the showStatistic
On average 38% of visitors claim to visit consumer shows in cities other than their own.SHOW OFF TO A CAPTIVE GROUP OF POTENTIAL BUYERS
Fact
Visitors use trade shows to review products and services and make purchases.71% of visitors spend a half-day or more at a trade show.
Statistic
23% of visitors spend multiple days at a trade show.Percentage |
Exhibit |
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Every Day |
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More than 1 Day | |||
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All Day | |||
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Half Day | |||
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1-2 hours | |||
EXHIBITIONS ATTRACT TARGETED BUYERS
Fact
89% of the respondents who had traveled from overseas or another state did so specifically to attend the show.Statistic
21% of trade show visitors attend exhibitions as part of their company policy.29% of trade show visitors travel interstate or overseas to attend shows.
Fact
62% of visitors state that information is the major reason they attend exhibitions.Statistic
21% of visitors decided to attend the show because they had attended the same event before.WHY ARE THEY EFFECTIVE?
Fact
54% of visitors come specifically to see new products and services.Statistic
More than 46% of people planning to visit a trade show made the decision to attend more than 2 weeks before the show.WHY DO THEY COME?
Fact
The top 4 reasons for attending trade shows are:1. 54% to keep up to date with available products & services.
2. 48% for information
3. 40% to keep up to date with technology
4. 15% to make business contacts.
TRADE SHOWS ARE GOOD VALUE
Fact
Of exhibiting companies surveyed, the average expenditure on exhibitions was 9% of the marketing budget. However 23% of their business is attributed to exhibitions.