Planning Tips
  • If your product/service is one the visitor can take with them there and then, look at ways you can encourage on-the-spot sales and orders with deposit/full payment at the show while they are hot.
  • Have detailed information on how to obtain your product or service in another city.
  • Plan regular demonstrations, competitions or activities that will entertain and motivate visitors.
  • Display and highlight new releases and design the stand around the products/services rather than trying to fit products into a design.
  • Rehearse qualifying lines for the staff to ensure the database you collect is strong and relevant. Follow up straight after the show.
  • Announce your involvement in the show by including a brief message and your stand number on your fax header sheet, and mailouts. Also tag your website and create links to the show site.
  • Consider a lead generation system such as a competition to target sending out those expensive brochures.
  • Make appointments in advance and plan activities such as dinners, etc. outside of show hours to maximise the benefit of out of town attendees.
  • Highlight new products and services to be displayed in advance through trade magazines, newspapers and the official exhibition catalogue.

PLANNING CHECKLIST
Staff roster for your stand completed (include show days, move-in & move-out).
Exhibitor Badges ordered for staff working on-site.
Insurance Checked for Public Liability & stock during the show, including move-in & move-out.
Stand Design, Construction and Sign Writing organised.
Buyer’s Guide Form returned for on-site catalogue.
Transportation of freight to and from the show booked.
Move-in time booked if necessary
Display Stock finalised.
Electrical, Lighting and Plumbing Requirements arranged.
Hire Equipment eg display stands, furniture, plants etc.
Brochures/leaflets for distribution on your stand printed.
Product order forms, stationery, EFTPOS, telephone, change etc ordered.
Competitions and prizes for your stand.
Entertainment and special features on your stand.
Editorial and media releases.
Concession passes ( if applicable) purchased for clients, friends & family, staff not working on stand.
Photography of your stand for use in promotional material arranged.
Get professional shots taken of your product to use for PR. Newspapers prefer images of products on a white background.
Stand Cleaning arranged.
Briefing for stand staff.
Staff Incentives finalised.
Post Show leads follow-up planned.